ASO (App Store Optimization) is a suite of tools for growing quality traffic from the App Store and Google Play. It can be understood as SEO for app stores. The principle of ASO is similar to SEO (Search Engine Optimization) – both aim to achieve higher search rankings and visibility. However, with ASO, the search rankings you're optimizing for are not for websites, but for mobile applications. The key aspect of ASO optimization is that it goes beyond merely boosting an app's visibility; it is a holistic strategy aimed at enhancing its overall performance in the mobile app market. So if your marketing goal is to gain more downloads, ASO is definitely the strategy you need to focus on.