What is ASO?

2022-09-05 17:55:00

ASO App Store Optimization (App Store Optimization)

It is also the process of increasing your app's ranking in app stores such as Amazon AppStore, Apple App Store, and Google Play, increasing the visibility of your app so that its downloads increase the amount of download data.

Generally ASO focuses on:

* Click Through Rate (CTR)

* Conversion rate optimization (CRO) - Conversion rate optimization

* Ranking in app store search results

If the visibility of the App is increased, then he is likely to generate more downloads, which will then lead to more visibility.

Why do we need ASO?

ASO is also just developed in recent years, with the increasing number of apps, the corresponding business is also up, ASO is one of them, it is a more continuous business, need to put close attention and analyze and follow up the results of the placement that is to carry out excellent improvement.

The above also means that it is necessary to spend a lot of time and energy when placing, but if you have the corresponding budget, you can carry out ASO-related companies to cooperate, so that, for App developers, whether to choose time, energy and money is to do ASO more common.

To make your App can be a popular brand, you need to do is.

①Find your App

②Download your App

③Use your App

Overseas ASO

Domestic ASO competition is extremely fierce, compared to overseas ASO space is relatively large, let's share a few tips below~.

* In the selection of words, you can choose a high search index, the heat of the word to do exposure, rubbing volume.

* Overseas generally designed for the English keywords, because the combination of keywords is relatively weak, covering the number of hundreds of even good, so the overseas ASO keywords are more concerned about the quality of the word (relevance and ranking).

* Overseas keyword index is relatively high, but there is no amount of more, choose the word to pay attention to identify, do ranking optimization when more selected better.

Said more, the most important thing is still need to do their own hands-on practical operation, so as to better master the corresponding skills, but also to better understand how the theory is generated.

ASO optimization of the key points

First, search engine related:

The essence of the information retrieval system, to better meet the needs of users need to find information; search engine can also become the entrance to the information below the multi-scene, so that users can more easily and quickly search for the desired content;

By better sorting to solve (authority, relevance, richness, timeliness, diversity); all search engines have optimizable space, whether from the outside or inside, some search engine optimization space, some space is limited.

Second, the impact of factors and the main optimization methods:

① keyword matching, downloads, download app after searching for keywords - (click), other factors

② current optimization can be done: optimization above the keywords (title + 100 words keywords), title weight is more important than the keywords, do a good job of brand words and related extensions, focus on popular related feature words, appropriate to do some popular related to other brand words

ASO optimization of several major ways:

① the use of machine brush operation to quickly improve the ranking of popular keywords.

② the use of points wall tasks to bring real users to search for downloads to improve rankings.

③ the use of their own channels or external traffic channels to the product details page volume to increase the basic weight.

Optimization tips on the title and the idea of times:

We can simulate Apple's switching words, while setting up keywords using 100 non-repeating keywords, popular words, comes with the ability to expand the amount of keywords can be improved, Apple has its own Chinese word-cutting algorithm, each keyword is redundant between the comma; the most relevant words appropriate to the sub-title inside the put on the line.

On how to improve their operational capabilities, first of all, we must have the ability to think independently, to occupy a large amount of data, on the basis of this try to carry out multi-angle data comparison and analysis, so as to come up with their own judgments, and then communicate with the professionals, to verify and supplement. Standing in the engineer's point of view, no matter how the algorithm is adjusted, short-term fluctuations can not worry too much!