What you need to look for in ASA ads

2022-11-04 15:26:00

From July last year, Apple App Store opened up advertising space to China, users can simply search for APP products by searching for keywords, so the earlier the ASA advertisement is placed, the more you can enjoy the traffic dividend, partner cloud summarizes what advertisers need to do before ASA advertisement for everyone.

Advertisement review process

ASA advertising, generally after having an advertising account, you need to provide the appropriate documents, and be sure to ensure that the name of the document and the name of your product is consistent.

Apple's official audit of the ad content is compliant, whether the qualification is complete and so on, if the audit passes then congratulations you can put ads in the Apple China Store. Of course, you will be notified if your advertisement is not approved.

Network Agreement Confirmation

Advertisers and advertising agencies in China who want to advertise on ASA need to fill out the "Confirmation of Effective Grid Agreement". This is a confirmation of the product developer's acceptance of ASA's advertising terms and conditions of service through online means. This confirmation will be uploaded as a "Subject Qualification File".

Non-entity

If you are a self-employed business, the ASA advertiser is required to provide an Individual Trader Business License, which will restrict you from placing certain advertisements. For non-physical entities, ASA advertisements cannot be placed in China in the following categories: games, social media, travel, videos, finance, insurance, etc.

Advertising Agencies

Advertisers will also have an advertising agency, and ASA advertising agencies will need to provide the following information:

The advertising agency should have a Business License, which is about the relevant advertising industry and is also to be uploaded as the main qualification.

Advertisers in mainland China must comply with the requirements of the "Confirmation of Effective Grid Agreement", which should also be uploaded.

The advertiser must provide a written authorization to the advertising agency confirming that it can place Apple ads, and the advertiser must make a copy of the authorization for each advertiser.

Age Restrictions

Some advertisements need to limit the age of the target audience, for example, users under the age of 18 can't place games, health care, medical and beauty, dating and other products, the system will automatically open the age restriction of the placement requirements.

鈥檛 content qualifications

If the content of the promotion advertisement is different, the qualification it needs is also different, then you need to provide different industry qualifications to upload Apple official will hand these qualifications over to the three-party supplier for verification.

Apple official can modify the above uploaded information at any time.

The above is the policy of ASA advertising in China.