What to know about ASA ads

2022-11-06 19:22:00

ASA, English App Store Ads, is the official Apple paid promotion launched by Apple, which is still only available in North America. We can introduce the rules of Apple ASA ads.

The choice of keywords for ASA ad optimization is the most important. Now the Apple Market ASA keyword placement and application product keywords are generally not the same, can be placed keywords are generally two kinds of, such as custom keywords, that is, their own keywords related to the product for their own additions; the other is the system definition, the system is filtered from the introduction of your product to the word suitable for the placement of the word. Because the Apple Store search system is still only limited to search keywords, the product introduction is still not able to cover the search, so the introduction is not available as a keyword.

ASA ads are presented in the form of CPT, and Android market is often used in the form of CPD, due to this difference in form, which puts forward the requirements of the product developers, that is, we must consider the conversion rate of the product from click to download.

Keyword bids and the relevance of keywords and products are two elements of ASA ad rankings, which are in fact somewhat similar to Android Market ad promotions. Bid, easy to understand, is the price generated by a single click, and the relevance of the keywords and products is the original data of the APP, the relevance of the keywords and the content of the introduction. Of course, user clicks will also play a role in influencing the relevance.

The formula we use is that the ad ranking is composed of bid and relevance;

And App relevance is equal to App original data and user click rate composition.

ASA is now using the second bidding model, that is, the user clicks on the user clicks on the cost, to the ad ranking system after the ads of the bid as a reference standard for calculation. Specific how to calculate did not say, but according to the calculation rules of other channels, it can probably be deduced.ASA optimization keyword optimization selection, and some other channels of search advertising in general, generally complete match and broad match. Complete match, very good understanding, as the name suggests, is the user search term and product keywords are exactly the same in order to be searched, broad match is when the user searches for words and keywords have the same point or contain can also be.

ASA advertising bidding you understand?