How to Continuously Optimize Apple ASA Results

2023-04-13 17:47:00

At the beginning of this year, Apple sent a notice to inform developers how to get their own display share report, then our developers can follow this way to display their products' share, ranking and hotness based on keywords, apps, and geographies. Apple ASA's homework in the background is to help advertisers have a detailed understanding of their product placement so that they can make adjustments.

The advantages of Apple ASA are known to everyone, such as advertising space, return rate, conversion rate, etc., so advertisers will choose Apple Mall as their advertising channel. But there are still many advertisers who question the effect of Apple ASA.

First, the high cost of customer acquisition

Customer acquisition cost is determined by many factors, such as region, vertical industry, marketing and so on. In relatively mature areas, the competition will be fierce, and the customer acquisition cost will increase. Vice versa, some growing markets, customer acquisition costs will be reduced. In this way we Apple ASA advertisers have to choose the market according to our budget. Customer acquisition cost also needs to be delineated according to your industry, 2022 global advertising data shows that many industries have high customer acquisition cost, such as finance, but there will also be a lot of low customer acquisition cost. Some important marketing nodes are the place where developers must compete for traffic, so these are also the times when the cost of customer acquisition rises.

Second, the traffic is biased in favor of big brands

Big brands in the advertising space of the investment may be a large sum of money, so the traffic Liu Xiang them is also understandable, but in the Apple ASA ads only keywords and product relevance is strong, you will have to show the seat, if the relevance is not strong, then even if you bid high is not much use. Brand influence can also affect the effect of Apple ASA advertising, so some of our small brands if you want to make a place in the ads, then the best this approach is to improve product relevance.

Third, brand words do not need to be protected

Apple ASA advertisers have always thought that the traffic is self-contained, no need to deliberately protect, but most of the product brand words are their most important keywords, if the competitors robbed the traffic, then of course, their own conversion rate will also be the most valuable decline.

Fourth, Apple ASA advertising and promotion is difficult

In fact, advertising is difficult or not, mainly depends on whether the Apple ASA advertising rules are understood.

Keywords Apple ASA ads mainly rely on the optimization of keywords to increase exposure, thereby increasing the conversion rate, the choice of keywords we can choose competing words, brand words, hot words such as current events hotspots, etc., in addition to relevance considerations, but also consider the recent hotspots, the public's attention to the content.

CPP is a new feature, mainly to improve the relevance, conversion rate and so on.

ASO, data show that more than 70% of users mainly through the search to download the product, so you can improve the ranking of a keyword, the conversion rate of the product will also be improved.ASO optimization can also improve the conversion rate of Apple ASA.

Do you know how to continuously optimize the Apple ASA effect?