How to do ASO keyword coverage

2023-08-09 15:08:00

ASO Keyword Coverage refers to the quantity and quality of keywords used by an app in the app store, as well as the ranking and exposure of these keywords in search.ASO Keyword Coverage is a very important concept because it can directly affect the app's ranking and exposure in the app store's search results page.

ASO keyword coverage can be divided into two aspects: keyword quantity and keyword quality. Keyword quantity refers to the number of keywords used by the app in the app store, including app name, description, keywords and so on.

To improve keyword coverage, here are some suggestions:

1. Research keywords: choose brand words, competitor words and other high-quality keywords with high relevance to the app, analyze the search habits and behaviors of the user group, and improve keyword coverage and ranking.

2. Use keyword descriptions: Use keywords in positions such as app name, keywords and screenshots to increase search and exposure. However, ranking keywords should be used naturally and meaningfully to avoid overuse or repetition.

3. Optimize keywords: Optimize keywords regularly and make adjustments based on user feedback and search data. Delete irrelevant keywords and add new relevant keywords to improve keyword quality and search ranking.

4. Monitor keywords: observe and test keywords regularly, analyze and optimize according to the data.

5. Optimize elements: besides keywords, you also need to optimize application elements, such as icons, screenshots, descriptions, etc., to improve the attractiveness of the application in the search results page and click rate. To sum up, ASO keyword coverage needs to consider the quantity and quality of keywords, as well as user feedback, application performance and visual design to optimize the search ranking and exposure of the application.