Partner Cloud - ASO Optimization

2022-09-23 14:23:00

Compared to ASA optimization, ASO optimization, Android cares more about diversity and user experience. But compared to Apple ASA, ASO optimization is still relatively easy.

First, the key to ASO optimization

1, search engine algorithm

Search engine algorithms in short is to complete two jobs: the first is to cater to all the search habits of the user as much as possible, and show more accurate search results to the user; the second is to intervene in the cheating behavior.

Search engine algorithms are constantly updated, which means that the difficulty of ASO optimization is also increasing, due to the complexity of the Android channel, ASO optimization is obviously a set of methods to take all this is unrealistic, this time it is necessary to selective research and maintenance of certain quality channels.

2, search association words

As mentioned earlier, any search engine algorithm must be based on the premise of user experience, which also brings new ideas to ASO optimization, search associative terms will be more able to get the desired results, when the search associative terms to meet the user's expectations of the search, then the number of downloads will certainly rise.

ASO optimization in the major channels optimization, you can focus on the changes brought about by the search terms, and plan ahead, do a good job of the layout of the relevant keywords.

3, ASO optimization appears more operating points

When the user enters the keywords in the search channel, the platform will rank the relevant search for the user, and when the user clicks, then there will be a secondary ranking, which requires ASO optimization of more technical channels.

In addition, ASO optimization is also testing the level of business skills, but with the standardization of the Android market, ASO interference by business skills will continue to decrease, and then it is clear that ASO optimization to take the road of the technical route.

Second, the development trend of ASO optimization

1, APP retrieval will affect ASO optimization

Through the application search method, the search engine can detect what kind of content within the application, the user is accessing what content, which can be convenient for some search users, when there is no specific search goal, for example, the user directly searches for “cooking” or “recipe”. This makes it easier for some searchers when there is no specific search goal, for example, users search directly for “cooking” or “recipe”, and then they can search for the associated word recipe. At the same time the user search shows the corresponding content, if you have downloaded the application, you can click to enter the application. Through the APP search, the APP can be able to achieve infusion and conversion, which will mean a change in the pattern of ASO optimization and the entire App promotion market, App promotion will be connected with search engine optimization.

2, the importance of reviews

We have been studying the number of App reviews in the App Store, the quality of reviews on the App ranking impact, now it seems that the review of the promotion still has a certain role just but the weight accounted for a relatively low. On the contrary, although the App promotion comments can not be too much to affect the ranking, but the top ranking App promotion have good comments so, no surprise, App promotion comments will be a key factor for a long time, ASO needs to give more attention to the comments and guide the user's quality comments.

   If these can be taken into account, then there should be no problem with ASO optimization.