Should you practice these three ASO optimization strategies or not? Read this before you decide!

2024-11-08 18:04:00

01

Full Program Coordination

The full program cooperation refers to the ASO with product promotion, information flow and other multi-channel promotion, in order to maximize the recovery.

Advantages:  safe, multi-pronged fast results, at the same time, information flow channels and ASO with the cooperation can greatly reduce the cost of promotion.

Disadvantages: requires a lot of investment, the effect is not obvious when the investment is small, multi-channel promotion is more labor-intensive.

Suitable for product type: sufficient budget, buy volume of strong products.

Points to note.

1) Send a letter to Apple in advance to report the large-scale promotion plan, which may be tilted by Apple to take care of and recommend;

2) Pay attention to competitors' movement;

3) Control the quality of each channel, especially the quality of point wall;

4) Control the cost (the ratio of channels will greatly affect the cost).

02 

Continuous promotion of the whole life cycle

Continuous promotion of the whole life cycle refers to the whole life cycle to expand the keyword coverage and list ranking, enhance the weight of the product and reduce the marginal cost.

Advantages: short-term promotion consumption is not high, high fault tolerance.

Disadvantages: Need to track the progress of keywords for a long time, need to invest additional manpower.

Suitable for product type: application products, promotion budget is not high, and at the same time, good at fine-tuning the operation of the product.

Strategies :.

1) Integral wall mainly focuses on keyword search tasks, without intentionally sprinting to the top of the list.

(2) the early stage is mainly to optimize the keywords below the low heat, occupy the long-tail word traffic, take a small number of multi-word strategy; the goal is top1-top3, the purpose is to enhance the weight of the product, and at the same time, the optimization of the comments (2 months).

(3) the middle of the selection of industry hot words for optimization, the goal are Top1; this period of time need to spend more amount of volume

Because competitors earlier occupy the top rankings, resulting in competitors in the word under the existence of a certain weight, ranking is difficult to shake.

(4) the maturity period is mainly to maintain the main, while constantly expanding the relevance of the keywords.

Points to note.

1) Do not compete with well-known products in the early rankings;

(2) Do not compete with the machine brush product ranking at any time;

3) the control of the budget, the budget should be the threshold of the way the best strict control of the budget to a certain day, otherwise it is easy to cause the budget overrun;

(4) pay attention to the maintenance of keywords, drop word of the product timely maintenance to save time and effort than the follow-up and then play back.

03 

Short-cycle sprint

Short cycle sprint refers to the use of short-term high position of the chart rankings as well as the search rankings of hot words to obtain traffic.

Mainly points wall-based, generally no information flow or a small amount of information flow with; a large number of short-term put short chain and keyword search tasks, different periods of time to pay attention to the short chain and keyword ratios; in the Apple punishment before, pay attention to the maintenance of the list rankings.

Advantages: short-term can get a lot of traffic, do not need to consider the risk.

Disadvantages: at any time may encounter Apple's punishment, the risk is not controllable, and at the same time, the revenue is not controllable. At the same time, the short-term investment is large, and the user cost is high.

Suitable for product type: heavy games, sub packages.

Points to note.

1) The way of chart ranking statistics;

2) Whether the products that have recently rushed to the top of the list are serious in clearing the list;

(3) Whether the products on the recent list are buying volume, and what is the ratio of buying volume;

(4) their own product material must be attractive enough, otherwise there is no conversion exposure;

(5) how the selected keyword relevance, poor relevance of the natural conversion is also low;

6) how to determine whether a word is really with volume.