Service Highlights: Precise positioning of user groups, A+O combination

    Positioning the precise group of people according to the common language and search habits of overseas Chinese, using localized keywords that match the culture and language habits of the target user group.

    The advantage of ASA is that it can accurately attribute the keywords, analyze the ASA placement of high-quality words to supplement the ASO placement of words to help enhance the exposure of the APP to high-quality words to increase the visibility of potential users, A + O combination to achieve the core word domination during the same period of optimization of the new user level increased by 60% compared to the ASA placement only.

    Service highlights: Ad material optimization (CPP), multi-spot synergistic optimization

    Insight into the core elements of ad materials that audiences love and continuous optimization for relevance, cost reduction (CPP optimization reduced cost per install by 60% YoY), and attracting highly active players (15% higher user retention rate).

    In order to quickly increase awareness and reach more potential users, we used Today tab ads to immediately reach users on the homepage when they visit the App Store, and search tab ads to display apps at the top of the "Recommended for you" apps list, attracting users' attention before they search for the apps.