What to know about ASA

2022-09-28 16:13:00

First, what is Apple Search ADS?

ASA, also known as Apple Bidding Search Ads, generally consists of three modes: image, video and text. Data shows that IOS system will prioritize the display of images and videos, which have much higher click rates than text. It is found that more than 60% of users still search and download, and the download conversion rate can be more than 50%. Second, ASA development history

Apple cares a lot about user experience, and is very cautious in placing ads for fear of bad customer experience, and also for fear of user information leakage.

But Apple found that if users search for ads by themselves, not only will it not affect their experience but also their willingness to download is very strong, at this time ASA came into being.

Advantages of ASA

ASA is an advertisement that will be displayed only through the user's search, which can be convenient for customers and can accurately reach high-quality users, and the conversion rate will be higher than other advertisements.

Advertisements do not have the function of protecting brand words, and it is very easy to have the risk of being seized by competitors' heat, so that search ads can seize the traffic of brand words through keyword heat.

In this way, ASA can help the product get more high-quality users.

Fourth, what are the advantages of standing on the advertising side?

ASA has advantages compared with other advertising channels:

First of all, ASA has more obvious advantages in brand protection and conversion rate. For Apple Mall, you can put any keywords after the success of the line, the cost is low, but the return is very high.

Secondly, ASA platform is still in the rising period, because many overseas enterprises have not really recognized this platform, so the competition is small, the product can not only get the traffic dividend but also from the dependence on ASA to enhance the traffic and thus get the advertising display front.

Apple officials especially encourage products in the booking period to be booked through paid search, which also shows that ASA will support products in this period.

Apple now has two new features - search results automatic error correction and automatic supplementation of keywords, which will almost never appear after the wrong article words, so there is a function to protect the brand word.

The iOS system now also has a new feature privacy function settings, when your phone off the network to find, but in a certain APP selected to open, the APP has no way to search for user information.

CPT bidding, is the user each time the user clicks on the advertisement to generate the cost.ASA regardless of whether to download, as long as the user clicks on the charge will be generated, so in the choice of keywords must choose the keywords with high relevance, so that you can avoid waste.

Of course, the most critical to attract traffic must be the product itself, only product weight, users will click on the ads, and then download the paid conversion. The four elements of product weight: downloads, relevance, conversion data and advertising user data analysis. If the product itself has less traffic, it can be obtained by way of purchase.

 Having said that, ASA you understand.