ASA optimization of keywords know a lot

2022-09-28 16:15:00

ASA is the keyword bidding advertising, from the name can be seen the importance of keywords. Now on the ASA keyword selection categories, word selection criteria, to talk about the ASA advertising keyword library ideas.

First, the category of word selection and word selection criteria

ASA keywords are generally divided into brand words, industry words, competitor words, long-tail words and so on according to their different characteristics.

Brand words as the name suggests is the name of the APP product.

Industry words generally refer to the generic names of certain industries.

Competitive words refer to brand words or keywords compared to competitors.

Long-tail words, which generally have a smaller search volume are not specialized.

In the use of keyword strategy, in their own bidding mechanism and their own advertising objectives under the premise of relevance, difficulty, traffic under the comprehensive standards to set the right keywords.

Relevance: the relevance of the keywords to their own APP and search users.

Difficulty: the difficulty of ASA advertising competition.

Traffic: the hotness of keywords being searched in a certain time.

According to the above information, we only need to find out the keywords with strong relevance, high traffic and low difficulty coefficient, and then build the keyword library according to different series.

Second, list the keywords related to the App

This should be based on the App's category, function and other attributes, to find the brand words, industry words, etc. related to the App.

As for the placement of keywords is also needed according to the advertising objectives and budget to set.

Third, "know yourself and know your enemy" to analyze competitors

Now ASA has covered most of the keywords, so we can filter out the words we want to put according to the keywords we have put.

At this time do not need to be limited to a competitor, you can choose more than one competitor to compare, and finally choose the one that suits you.

Fourth, the search to get

We can according to the search matching function provided by the software to develop their own precise keywords, in the placement, you can take out a part of the budget used to only search for matching ad words, constantly enriching the keyword library, which will save a large part of the time.

    Fifth, keep up with current events

As the times update, the heat of the keywords is not from one to the other, it is also with the current hotspots, national policy changes and changes, he is also will follow the trend of the times, so we should also be in the specified keyword library should be timely and move.

This way to do ASA optimization you know?