ASA placement tips

2022-09-28 16:24:00

The conversion process of ASA optimization is generally: users search for keywords, ads display Click to learn about ads Users download. Conversion success or not, each step of the process will be subject to many factors.

I. Keywords

The number of ASA keywords and the popularity of keywords are important factors affecting keywords. The number of keywords is directly proportional to the likelihood of users searching for them accurately.

The greater the value of keyword popularity, the greater the number of searches. If the popularity of a word can be more than 35, then this word has the value of placement.

Second, ad display

ASA ads can all get display opportunities mainly depends on the following five keys:

(1) the relevance of keywords

The display frequency of Apple ads is determined by the relevance and keyword placement. In the same situation, the relevance and being displayed must be directly proportional.

2) Keyword competition

In the same time, the more times a word is used by the product, the hotter the word is, and of course the price will be higher.

3) Bidding mechanism

ASA generally takes two bids. the ASA bidding determines whether the advertisement is displayed or not, and which kind of advertisement is displayed. In other equal conditions, the bidding and display opportunities must be proportional.

4) Scope of advertisement setting

The opportunity to display ads is also determined by the range of ad settings. The more conditions are set, the narrower the opportunity to display.

Third, the two keys to click ads

Product metadata and keyword relevance are the key factors affecting users to click on ads.

1) Metadata

The final conversion result of ASA is also ultimately decided by the product metadata. Metadata mainly includes: main and sub-title, icon, screenshot, video, description and so on. The higher the relevance of the product metadata to the user's search keywords, the higher the possibility of user conversion.

2) Relevance

When the relevance of the keywords searched by the user and the product is higher, the higher the possibility of the product being clicked and downloaded.

User behavior

Users will have a series of behaviors after downloading the APP, mainly including: activation, registration and login, payment, retention and so on. The key to make users stay in the end must be the degree of practicality of the product and the quality of the product.

1) Advertising Audience

The placement of ads must consider the age of the user and other key information, so that the user behavior initiatives will be targeted, as well as to consider the keywords and the product itself, for example, a product is required to charge, then its keywords try to avoid words such as free. Of course, the settings should also be based on actual data.

2) Product quality is king

Can really determine the user behavior must be the product itself, such as product quality, if the product quality is general, then even if the user downloads will certainly not attract and can not stay. So the final point must be the quality of the product itself.

  Can do a good job of these optimization techniques believe that optimization must no longer be a problem.