ASA Optimization Have You Learned

2022-09-28 16:28:00

Data does not completely show that 63-65% of Apple users download APP through APP store search download, if you want to achieve good search and download results, even including activation, are inseparable from the ASA.

Nowadays, ASA has obviously reached the comprehensive product, market, technology, statistics, operation and other capabilities, so that ASA is the most cost-effective and direct means of application promotion and operation.

First, ASA optimization focus

1, AppStore's participle algorithm

Sub-phrase technology has never been the focus of ASA optimizers optimization technology, analytical technology can cover more keywords, AppStore by constantly updating the sub-phrase algorithm to achieve a better identification of keywords in the title of the purpose, in the AppStore on the identification of the various phrases easier, in the accurate matching, the weight of the title keywords will account for the first factor affecting the ranking of the APP.

2, the introduction of social sharing weight

ASA introduces social sharing weight, the number of times of sharing is directly proportional to the good impression of the APP in the mind of the user, so that the store will give a certain weight to the APP according to the number of times of sharing.

3、Cover related keywords

Blindly cover the hot words does not give ASA optimization effect, should cover the related keywords, although some hot words index amazing, but if there is not much relationship with their own products, then naturally bring the conversion rate will not be particularly ideal.

4, do a good job of drop-down association word

Drop-down associative words in the early days of ASA optimization attention, users in the search keywords, related drop-down associative words will appear accordingly, many users will click on the drop-down associative words to get a more accurate search, which is also the focus of ASA optimization.

5, optimize comments

ASA optimization can rely on the optimization of comments when necessary, but must pay attention to the quality of optimization, optimization of the content, often there will be some APP because of optimization of comments and shelves, a careful study will find that the content of those comments is simple and crude. Good comments can not only achieve the effect of improving APP ranking, but also play a temptation to users to download the results, so do a good job of commenting on ASA optimization, are very important.

6、Optimize keywords

There was once data showing that an APP made the list rankings backward because it did not abide by the rules, it can be deduced that this APP violation of the promotion is because of the hot word coverage, that is, the optimization of the word is also a certain risk. With the increasing risk of optimized words, ASA optimization should first make the brand word bigger, followed by association words, so that the optimized words will achieve the real effect, and will not be easily violated.

If you can really do all this, then ASA optimization will be easy and accessible.