How to Improve ASA Conversion Rates

2022-09-28 16:35:00

ASA according to the purpose of the APP will be divided into different conversion rates, for example, the game conversion is generally determined by the installation, the conversion of e-commerce is determined by the user's purchase, social conversion is determined by the user's information on the App and other different indicators, so how to do a good job of ASA conversion rate will depend on how to make the APP retention rate is higher.

How to improve the conversion rate

ASA marketers must fully understand the user behavior chain if they want to improve the conversion rate, so that they can accurately administer the policy, prescribe the right medicine, and enhance the customer experience, which is the ASA work.

1, straight to the bottom of the user's heart - ASA good advertising and marketing must stand in the customer's perspective, from the customer's needs, to the customer's willingness to give priority to, so as to enhance the user click rate. Now in the placement of the time we will group the keywords, classification criteria is the different types of use of the product, to create a variety of advertising groups, and then according to the different advertising groups targeting involving advertising material that meets the user's requirements. The latter will track its conversion rate, so as to achieve excellence and excellence.

2, analysis of the conversion process - if you want to really know where the key point of constraints on the efficiency of the conversion, ASA will need to track each conversion node, to be well-informed, and then subject to the problem of each breakthrough, so as to optimize the conversion rate of each node, thereby improving the overall conversion rate.

3, A/B testing - a key point to find where the user loss, ASA immediately test to determine the solution. For example, when the key nodes to find out the loss of users, set up different keyword advertising groups one by one, respectively, to compare, A/B test, choose the best option for the highest conversion rate.

4, user experience - when the user is not familiar with our products, our process guidance is particularly important, which will allow users to facilitate the operation and save time. Imagine if we download the registration process is cumbersome and not easy to enter, then our users may be stuck in the first step can not continue to need in-depth understanding, so the process of placement, advertisers should pay attention to the use of our users in real time behavior, whether there is operation is not smooth link, whether there is a need to optimize the link, these should be real-time feedback, which is to enhance our user experience process, only our users are willing to use the product! Only if our users are willing to use the product, our conversion rate will be high.

5, do not give up the old users - in many cases, advertisers will focus on new users, to take a variety of contingent means, think the conversion rate of new users is the conversion rate, in fact, user retention is also very important. Therefore, we should also care about the old users from time to time, to regularly promote the living users, pay attention to their active degree of our products, the needs of the old users is the real need to improve our products.

I believe that through these five TIPS to improve the conversion rate, our user experience as well as the conversion rate will not be too low.