Detailed ASA fine-tuning placement strategy

2023-03-28 09:04:00

ASA is an Apple App Store promotion that requires a fee so that the app ranks at the top of the search list, which boosts the conversion rate. As of now, developers can promote their products to more than 60 countries through ASA.
Official data shows that over 70% of users now rely on app store search to download APP, and the conversion rate of ASA is over 50%, which is suitable for placement. Below partner cloud for you to talk about the main advantages of ASA:
1、Brand protection
ASA has not yet implemented the protection action for brand words, as long as the advertisement is placed, the traffic is ours, which will not be robbed by the competitors, and will also intercept the traffic.

2、High ROI
By comparing and analyzing the data of various advertising channels, we can see that the ASA investment ratio is the most eye-catching.
3、Bonus grab
At present, the domestic market ASA is still very promising dividend pool, many developers have not really understood, so the layout in advance to do a good job of ASA, really seize the domestic opportunity to dividends.
4、Huge flow
Application market More than 70% of the user's downloads are from the search. And now the Apple application market has a large number of over 500 million high-quality visitor sources, these are good traffic.
 Next, we will share with you the ASA related data, such as the equipment market retention rate, a variety of project data, data related to various regions and so on.
1, the device market retention rate developers can see in the data segment Apple devices in the local retention, so as to divide the budget, and develop the corresponding market budget.
2、Various program big data
We can also click on keywords, conversion rates and other dimensions to see some of the key data of the ASA and the placement criteria. And from these data to analyze the problems encountered in the placement and the direction of the placement.
3、Regional data
We can also analyze the above data according to different regions, for example, some countries have a high click-through rate of keywords, equipment market retention is also very good, and local users also have a strong willingness and ability to pay, then we have to build products that meet the high requirements of users.

How about, through the above explanation is not a certain understanding of ASA.