ASA placement experience and tips to share

2023-03-28 09:06:00

The previous article for you to talk about the reasons for ASA placement and data analysis, but ASA placement experience and skills are also very important, so the following partner cloud continue to explain the ASA placement experience and skills, in order to facilitate the better placement of ads.

1) Basic optimization is important
According to the data of the previous APP placement results, after the optimization of the comments, the keyword click rate is increased, but the input is decreased, and the conversion rate can be doubled. In addition, because ASA ads can also objectively display the ratings and star ratings of the region, thus reacting to the user's willingness to click. So everyone ASA optimization can start from the basic optimization, such as the main subtitle, ICON, keywords, description, screenshots or videos and other key elements to optimize, can greatly improve the click rate.
2) Products need to be well localized
We need to do a good job of localization when we do overseas placement, and then start to do overseas promotion, through the continuous optimization of keywords, keyword click rate and conversion rate have different degrees of improvement. It can be seen that the ASA is a high production ratio of the placement. Many precedents show that if you want to do a good job overseas, you must first do a good job of localization. Localization generally includes two aspects, that is, the localization of the App itself and the localization of data in the APP STORE.

3) The importance of tools for ASA
In the previous advertisement placement, because the APP did not join the attribution software, so even if there is a conversion rate, we don't know where the ASA optimization payment comes from.ASA does not have attribution tool as a reference tool, then the placement will be very sloppy, without optimization data support.
In the ASA will also encounter such problems, selected keywords can not receive the desired effect, this time we need to select the word tool, through these tools, on the basis of manual word selection, but also to find the product coverage words, competing words in the target keywords.
In addition, partner cloud there are many specialized services, such as ASA on behalf of the casting service, the company has many years of ASA + ASO expertise and professional team, can bring a high production ratio can also do publicity for the product. Partner cloud also has a senior ASA optimizer, can provide one-on-one service, for customers to create a precise placement program, to obtain ASA traffic.

Having said that, I hope you have a general understanding of the ASA placement strategy.