Apple ASA China

2023-04-09 18:42:00

The full name of Apple ASA is Apple Search Ads, or Apple Search Promotion, which is essentially the official bidding rankings offered by Apple. When we are promoting our products, boosting our rankings and increasing our exposure, we can use Apple ASA to achieve our goals.

Apple ASA was launched as early as 6 years ago, and then it has been launched in various countries, and now it has finally landed in the Chinese market. As a search result of Apple App Store, it directly affects the exposure of a product. Whether we can let more people understand, download and become our long-term users, the search results of Apple ASA can be said to be crucial. Before Apple ASA even entered our market, some industry insiders predicted that it would bring a wave of dividends to developers.

So, will its actual results be as good as predicted? When Yibang conducted a search test on some important keywords, the search results were empty. This means that there are not many developers utilizing Apple ASA for promotion, these keywords have not been used yet, and there is still a great deal of room for development of the recommended positions associated with them. It can be predicted that if we can utilize this blue ocean, it will bring great traffic to our APP promotion.

And with more and more developers using Apple ASA, the competition will become more and more intense, and even the emergence of competitors to buy keywords associated with excellent products for vicious competition. This will also force the head of the product has to buy keywords, first strike to avoid competition from other vendors. For some APPs that bring their own traffic, this is also a helpless move.

However, in addition to these predictable problems, the advantages of Apple ASA are still very obvious, let's say the authenticity of the data. Compared with other promotion channels, Apple ASA can't swipe or fake data, which can create a good reputation. When people need a product, the first search channel that comes to mind is Apple ASA, which will undoubtedly bring huge user traffic. The accurate ranking, product type guidance, and will meet the real needs of users, which will further improve the user retention rate.

It is foreseeable that if Apple ASA can be continuously optimized, keyword search function can be continuously improved, and Apple system can keep the pure page without ads without forgetting the original intention, then Apple ASA will be accepted by more and more people - no matter it is the user or the developer, so let's get to know about it earlier, and get an early to get on the bandwagon.