Apple ASA User Guide

2023-04-09 18:40:00

Search Advertising, or Apple ASA, is a bridge between users and developers. Utilizing this provision can make our products face more audiences, let more users know and understand our products, thus increasing the number of user downloads and retention rate.

As early as July 2010, Apple launched a similar function, but after six years, this function was taken offline, probably because Apple was worried that advertising would affect the user's experience, and also worried about leaking the user's privacy. After Apple later conducted market research and data analysis, it re-launched this feature Apple ASA.

So what are the features of Apple ASA? First of all, as a search advertisement, it is fed by the user's search behavior, which leads to, our product, can be accurately pushed to the customers who really need it. Moreover, for search ads Apple does not set the protection of brand words, everyone is free to set any keywords in the background, which has the advantage of being convenient, transparent, and efficient.

Compared to other software such as Facebook and Google, what is the difference between Apple ASA? First of all, Apple ASA is extremely cost-effective, as long as it is successfully launched on the Apple Store, it is able to put any keywords, and its click unit price, installation conversion rate, brand characteristics, etc., are superior to other platforms. Secondly, the current Apple ASA platform is still relatively cold, and many overseas products do not pay much attention to it, so the competitive pressure we face will be much smaller.

To put it in another way, Apple ASA is also very helpful for all stages of the product, no matter it is the pre-booking, the official release, or the operation stage after the launch, there are corresponding support policies, which makes Apple ASA quite friendly for us.

Apple's newly launched Apple ASA automatic error correction function and automatic supplementation of search results are also two very friendly initiatives, which can effectively help users retrieve more products and avoid the impact of typos and misspellings on search results, thus improving the accuracy of search results.

Privacy Transparency is another newly launched feature, which allows users to individually set the privacy level of a certain app, which will result in the app's user data not being able to be collected, thus limiting ad tracking.

Another thing we need to pay attention to when placing ads is the accuracy of keywords. After a user clicks in an Apple ASA, Apple will charge regardless of subsequent downloads, so when we set up a keyword, we must consider that the keyword accurately describes our product and maximize its use.