Apple ASA Placement Tips to Know

2023-04-09 18:38:00

Apple ASA is Apple Search Ads - Apple Search Ads. Now that Apple ASA is online in mainland China, how should we seize this wave of opportunities? Similar to most advertising channels, Apple ASA is a path from product display to user download and payment. Only if we do a good job in every link, our ads can eventually show a satisfactory result. Below is a brief description of a few Apple ASA placement techniques.

First, the naming of the title

The title here means the name and suffix. An excellent brand name, itself able to attract a large number of users, on behalf of the majority of users of our product's first impression. The title suffix is a further description of our products, introduction, in the face of an unfamiliar APP, users will usually browse the title suffix of the introduction to determine whether the function of the APP to meet their needs. Therefore, the ability to accurately describe our products in a limited number of words is a very important part in Apple ASA.

Similarly, the product Logo can also be considered as a title. A well-designed icon can attract the public's attention and stimulate the interest of attention, at the same time, it can also express the function and concept of our products.

Second, user evaluation

The higher the rating of the product in Apple ASA, the higher the ranking in the search results, the more it can attract users' attention. The evaluation of our products also affects whether users choose to download to understand, choose some appropriate praise for the top, the content of the evaluation should also be carefully selected. At the same time, the number and level of ratings also reflect the exposure of this software in different dimensions.

Third, bidding optimization

Want to optimize the bidding, we have to understand the bidding mechanism of Apple ASA. Apple ASA's bidding mechanism has two, one is CPT - there will be billing when the user clicks on the ads, and the other is keyword relevance - only the keywords and products have enough relevance to get the display after the placement of the opportunity.

Ad group adjustment

Usually, we advertise in a country-based unit, the advantage is that we can understand the behavioral habits of users in the country as a whole.

In the early stage of advertising, we can display the search results with the principle of fuzzy matching, and after a period of time to understand, we can choose more appropriate words to set up a precise match. In this way, we can save our costs and improve the efficiency of retrieval, and our Apple ASA optimization goal will be reached.

How about it, do you understand the Apple ASA placement tips?