Apple ASA Ad Keyword Selection Tips

2023-05-05 20:00:00

In Apple ASA advertising, choosing reasonable keywords can accurately screen the target users, attract more effective users, so as to improve the user retention rate, to achieve better advertising results at the same time can also effectively save money, is a skill worth mastering, the following is to share a few Apple ASA advertising keyword selection tips.

Apple ASA advertising from the attributes of the keywords to divide, we can divide it into industry words, brand words, competing words and other types. Let's say game, social, travel these belong to the industry words, jittery, fast hand, beep mile these belong to the same industry words under different brand words, and they are also known as competing words among each other.

After we determine the publicity effect of Apple ASA advertising, we can push back on how the keywords are formulated, usually from the following perspectives. The first is the difficulty of implementation, with the increase of APP developers, there are more and more competitors of the same type in the market, we should adjust the strategy according to the intensity of competition when we carry out Apple ASA advertising; then it is the relevance of the keywords to see whether it can match with the potential users, so that they can better find out our products when they are searching; also to be considered is the search traffic, that is, the keywords are daily searched for.

Apple ASA advertising after these preliminary information summary, summarize the implementation of our products with little difficulty, strong relevance, search traffic can be considerable keywords, and then they will be in different categories to build thesaurus. In this way, our keyword preliminary work is completed.

And after that, we have to maintain these phrases continuously. Let's say we continue to add keywords to make it a wider coverage, or we have to reduce the number of keywords because of improving the relevance of the keywords or because of the lack of budget. Let's say that in the actual Apple ASA ads run, we have a deeper understanding of our competitor's keywords and then we can further refine our product keywords. Then let's say our budget is suddenly sufficient, which allows us to add some more keywords. At the same time, today's information age is changing, hot information is always changing, we also need to keep up with the heat of the keywords to adjust. It is worth mentioning that Apple ASA ads can also get quite a few keywords through search matching.

These are some of the tips for keyword selection for Apple ASA ads, and I hope you can master them to make our product operation journey smoother.