A Few Tips About Apple ASA Placement

2023-05-05 20:03:00

Apple ASA, full name Apple Search Ads, translated as Apple Bidding Search Ads, is the official promotion of Apple App Store. With its own self-contained traffic, good reputation, reasonable input and output, it has been widely acclaimed once it was launched. The following is to share with you a few Apple ASA placement of a few tips, so that your product operation early into the right track.

First, the basic optimization

Iron still needs its own hard, for Apple ASA advertising, we first need to optimize our foundation. The main title, icon, subtitle optimization, so that they achieve the purpose of attracting users, accurate and concise introduction of the product; the description, the optimization of the promotional text, so that users can further understand the characteristics of our APP features, product advantages; the optimization of the star rating, the user rating, so that the publicity of our Apple ASA ads tends to be perfect.

Localization

For our APP, Apple ASA ads can be localized to better enhance the publicity effect, increase the number of users and get positive feedback. Usually, our Apple ASA advertisements are localized in two aspects, on one hand, we should optimize the language of the product installation package, APP art style and materials, and the local users' habits, customs and cultures; on the other hand, we should localize the descriptions in the app store in the local language, and the pictures and art styles in line with the local people's preferences.

Third, attribution tools

It's important to know what you know, and even more important to know why you know what you know. The use of Apple ASA attribution tool is to let us understand the source of users more accurately, not too sloppy to keywords for two-eyed modification. When we understand the source of Apple ASA traffic, we will be able to accurately optimize the Apple ASA keywords, and delete and modify the phrases that do not have traffic, so as to enhance the effectiveness of our advertising, and reduce our advertising costs.

User Selection

When the user opens the function of "restricting ad tracking", it will make the traffic generated by this part of the people can not be attributed, thus affecting the effect of our publicity. Therefore, we need to set up in the background to screen out this part of the user, and more accurately select our target users, so as to further improve the user retention rate.

The above is a few tips about Apple ASA placement, I hope that we can find a more suitable means of publicity in the process of publicizing and selling our own products, so that more users can learn about our products.