Analysis of Apple's ASA Bid Adjustment Strategy

2023-05-05 20:07:00

For Apple ASA bidding strategy, we usually adopt tiered bidding, the advantage of doing so is to be able to control the budget within a reasonable range, to achieve good publicity results. In other words, is to spend the same advertising costs, to take the graded bidding strategy of advertising will attract more potential users, so the following is about how to adjust the Apple ASA bid.

So how to Apple ASA bid grading it? Usually we will be categorized according to keywords. For those keywords that have a high degree of relevance to our products, the price should be increased accordingly; for those words that have a fair degree of relevance, but match a wider range of words, to take a medium price; for those keywords that have a weak match, the relevance of the keywords is also general, we have jujube no jujube to play the three-pole attitude, with the lowest Apple ASA bids to try our luck.

Then click the cost of the apple ASA bid how to adjust reasonable?

Let's take an example, in accordance with our grading theory above, if our third category of low bid keywords, which has a certain number of good conversion, this time you can try to gradually increase its bid until it reaches a reasonable range, that is, the number of times to display, the conversion cost, the conversion of the ratio between the number of three, no more than our psychological expectations. By the same token, even if the other keywords in the hierarchy, as long as it has to continue to expand the conversion, and does not exceed our bidding expectations, you can continue to additional investment, so that the advertising effect tends to idealize the operation.

The above is to increase the keyword Apple ASA bids, the same, there is a decrease in bids. Similar to the previous theory, when a keyword can provide conversion, but the number of conversions is very small, so that it actually brings us a very low income, it should be appropriate to reduce the Apple ASA bid. This will bring a problem, that is, as we bid on this keyword to reduce, his exposure will be further reduced, and with it is even lower degree of conversion. So what is the point of reducing our Apple ASA bid? That would be an adjustment to the budget allocation. By reducing bids for those keywords that are less applicable to our products, we will increase bids for those keywords with high match and good conversion rate, so as to achieve the same budget under the premise of search advertising to bring better publicity.

Do you understand the Apple ASA bid adjustment strategy?