Apple ASA Ad Placement Tips

2023-05-05 20:09:00

Apple ASA Ads, one of the two forms of Apple Ads, is easy to use and easy to get started with, even for the little guy. We usually differentiate Apple ASA Ads campaigns by keywords or some kind of strategy that allows us to get the desired results. Let's say we can try the following types:

First, branding. When users search for our company or products, the branded campaigns will show our Apple ASA ads to those users, so the keywords for this type of campaign should be set to exact match.

Category. When users search for product features, application scenarios and other fuzzy categories, category ad series can push our products to these potential users, the keywords of this type of Apple ASA ad series are set to exact match, and the keywords should be as accurate as possible in the description of our products.

Third, competing products. When the user searches for APPs with similar functions to our products, the competing Apple ASA ad campaign will play its role, and it will be targeted to the users of the same type of APPs, which can publicize the products more effectively. The keywords of this type of Apple ASA ad campaign are exact match.

Fourth, discovery type. This type of target user group is more extensive, and the use of keywords should be constantly updated and replaced according to the latest hot words. We usually set up two ad groups: 1. broad match, 2. search match. At the same time, we need to set "match type" accordingly.

In the real Apple ASA ads, we will adopt different ad type strategies according to the app category, budget and target. When we advertise in different countries, we should also pay attention to the fact that we have to choose different strategies to maximize the benefits.

When our Apple ASA advertising is aimed at a large market, or a country or region to conduct market research, the scope of investment should be taken to a single country (region); when we have several Apple ASA advertising region user behavior, user habits, user preferences are relatively similar, or is the first time to put, with the operating team, for the convenience of the management, etc., the scope of our investment can be chosen to In the process of practice, we can constantly optimize the final effect to be closer to our ideal state.

The above is a few Apple ASA ads placement tips, I hope that in the specific practice, we continue to accumulate experience, so that Apple ASA ads operate smoothly.