A few tips on verifying the effectiveness of Apple ASA ads

2023-05-05 20:11:00

We can't rest on our laurels after Apple ASA advertising, but we need to observe the advertising effect in real time, and make timely changes to keywords, descriptions, ratings and other information according to the effect, or make adjustments to the budget, all of which can make our advertising effect perfect. So, how do we get Apple ASA advertising effect feedback?

In the background of Apple App Store, we can get all kinds of data reports of Apple ASA ads. They show the data of each link after the product's Apple ASA advertisement is placed, and we can make fine adjustments to each link according to these data in order to make the final advertisement effect meet the expectation. The following is to introduce to you one by one from the three aspects of basic data report, data analysis charts, and customized data report.

I. Basic Data Report

This type of data, the feedback information is Apple ASA keywords, ad groups, search terms and other data, from which we can get the number of user clicks, click rate, the number of installations, the conversion rate, the cost of advertising expenditures, the number of advertisements displayed, as well as the cost of a single click on the advertisement and the average conversion cost. Moreover, the background of the app store will provide different services according to our account level, including content settings, data display type and so on.

Second, data analysis charts

In this kind of charts, we can get the data of Apple ASA ad group and ad series. Different from the basic data report, the data of keywords, ad groups, search terms and so on we are not able to view separately here. So what is its advantage? Here, we can see all kinds of icons, compared with the numbers, the icons can be more intuitive to feel the Apple ASA advertising effect. Various types of columns, histograms, or line graphs can let us see the development trend of advertising effect more intuitively, and provide powerful reference data for the next adjustment. Moreover, Apple ASA data analysis charts can also provide comparison charts, choose different two ad groups or ad series, to analyze and compare the advantages and disadvantages of the two.

Third, customized data reports

As the name suggests, this category is characterized by data that can be set according to their own needs account tiers, customized data results. Self-defined data types, including the basic data report in the various types of basic data, wait until the set time, automatically generate reports for us to read and download. Compared with the two data acquisition methods above, this kind is more suitable for our specific requirements and meets our focus.

The above are a few tips about the verification of Apple ASA advertisement effect, wishing you a smooth advertisement placement.