A Few Tidbits About Apple's ASA Refined Placement

2023-05-05 20:33:00

Apple Search Ads (Apple ASA for short) is the official promotional tool of Apple App Store. Compared with other product promotion methods, using Apple ASA can get Apple's official brand protection, get the promotional traffic bonus from Apple products themselves, and at the same time have a good input-output ratio.

In order to let more users know and understand our products, an effective means is to advertise Apple ASA. therefore, the enhancement of the advertising effect is a worthy means for us to learn. Usually we will optimize our ads according to the behavioral habits of users and the relevant rules of Apple App Store to achieve better results. Let me share a few knowledge about Apple ASA fine-tuning placement for you.

Apple ASA from the point of view of the time we advertise our products, generally can be divided into three stages: pre-publicity preparation, mid-pre-actual testing, and late operation and maintenance.

Let's start with the Apple ASA pre-publicity preparation. In this stage, we have to do the work is to fully understand their own products, understand its target users, product highlights, and at the same time to study our competitors and compare with our products, for the strengths and advantages of competitors to find ways to make up for it, for our strengths, is to continue to carry forward. At this stage, it is also necessary to fully understand the market, for the upcoming Apple ASA placement in this country or region, we must understand the behavioral habits of local users, at the same time, the next Apple ASA budget for a rough estimate.

The next step is the formal Apple ASA ad placement stage. In this stage, what to do is to build our ad account and make reasonable use of the information we analyzed in the preliminary preparation work, such as choosing reasonable keywords, titles, ad groups, to effectively make users better discover us, fall in love with us, and become our loyal users.

The last is the late stage of Apple ASA advertising. In this stage, we have to summarize the experience of the previous stage, and make timely periodic optimization adjustments to the problems that occur, such as poor keyword coverage or accuracy, so as to make our advertising account healthy and stable. At the same time, we should also summarize the expected goals, advertising budget and final results, so as to contribute valuable experience to our other products of Apple ASA in the future.