A Few Apple ASA Optimization Tips You Need to Know

2023-05-05 20:35:00

Apple Search Ads, the full name of Apple ASA Optimization, as the official advertising platform of Apple App Store, it has more advertising space, good user conversion rate, more reasonable return rate, which is an indispensable booster for our product promotion. Here to share with you a few small knowledge about Apple ASA optimization, so that your products get more effective publicity.

First, Apple ASA optimization ads to obtain users cost factors

Apple ASA optimization of the cost of the high and low can not be generalized, usually take into account the advertisement launch location (different countries and regions), different vertical industries, the selection of marketing nodes and other factors.

Take the launch location for example, some countries and regions have more mature markets, in such a competitive environment, the cost of acquiring users for our products will increase; in growth markets, the intensity of competition has decreased, and our costs are normal; and in emerging markets with less competition, the costs are lower. Therefore, when we place Apple ASA optimization ads, we should select a reasonable plan according to the market situation, so that the actual effect meets our expected goals.

Second, the traffic bias of Apple ASA optimized ads

People usually think that big companies have more budget for product promotion, so the traffic of Apple ASA optimized ads will be more inclined to big companies' products. However, this is not true. Apple ASA optimized ads are pushed according to the bid of the ad space and the relevance of the product, and if the relevance of the product is too low, even if the bid is too high, it will not be pushed. The products of large companies, although there will be a certain brand effect, but our products, but also through the title, keyword optimization, improve product relevance, but also on the budget in different focus on the reasonable allocation of means to adjust, so that our products to kill, stand out.

Third, the difficulty of using Apple ASA optimized ads

Compared to some application store advertising platform, Apple ASA optimization ads do have a certain degree of operational difficulty, but when we master a few of its tips, these difficulties will become a threshold, allowing us to reduce some competitors.

Apple ASA optimization of keywords is one of the common tips. Keywords as the user to open the key to the search ad results, our optimization of it can be said to be the most important. Usually, we research and analyze those competitive products to get their keyword types, so that we have a reference range for our own product keyword selection. At the same time, we also need to pay attention to the recent hot topics, our keywords in time to change, so that it plays a better role.