A few common misconceptions about Apple's ASA placement

2023-05-06 10:26:00

Recently, there are a lot of small partners leave a message, reflecting that the advertising effect is also expected to be very different, in response to these problems, we have specifically summarized, and found that we have fallen into several Apple ASA placement misunderstandings. Now, for you often meet several problems for you to answer one by one Apple ASA placement.

First, because the Apple ASA placement keywords are not selected, so the advertising effect is not good!

Apple ASA placement keyword selection does have an impact on the advertising effect, when we choose the keyword relevance is poor, it will lead to the user to download, and found that our products and his expected far away, and then uninstalled. Or the keyword coverage is not enough, many potential users search for some keywords, the results do not appear our products. Similar to the above, all belong to the keywords are not selected, resulting in poor advertising results of the case. If Apple ASA placement excludes the above problems, then the reason for the poor advertising effect may be the problem of our product itself, let's say APP quality is poor, metadata optimization in general, and so on.

Secondly, the more the number of keywords placed in Apple ASA, the better the effect.

It is worth noting here that a large number of Apple ASA placement keywords can indeed play a certain effect, let's say to get a high degree of exposure, get a lot of attention, more advertising display. However, inevitably, this operation will inevitably generate a large number of costs, so from the cost-effective considerations, we should pay more attention to the quality of Apple ASA placement keywords.

Third, can only target the keywords that have been covered for placement

This is also a classic misunderstanding. Because of the relevance requirements in the Apple ASA placement, and search optimization will recommend some relevance of the keywords, we will think that you can only get here to choose. In fact, Apple ASA placement even if there is no coverage, as long as the keyword meets certain relevance requirements, it can be used.

Fourth, Apple ASA placement of the top ranking words do not have to be placed

The top ranking of the hot words bring their own traffic, so we will feel that we do not have to spend the budget to advertise, but use the money to buy other keywords. This is a typical misunderstanding, our brand words have hard-won traffic, we should first stabilize the basic plate, to protect the natural flow of traffic already have, do not let competitors take advantage of the situation is the most important.

The above is today's analysis of several common misunderstandings about Apple ASA placement, I wonder if you have stepped on the mine? I hope you are more and more proficient in ASA advertising, and product operation will be on the right track as soon as possible.