Apple ASA Placement Instructions

2023-06-05 10:58:00

When we use Apple ASA to place ads for the first time, it is difficult to realize the ideal effect due to the lack of experience, so it is necessary to master some placement tips. Here I will share some Apple ASA placement tips for you.

The first thing to consider is the Apple ASA placement bidding strategy. Usually, the Apple ASA placement of the first low-priced placement strategy to test the water, roughly estimate the cost of the product keywords, through the product costs to determine our budget, but also to set aside a portion of the budget to prevent the emergence of special circumstances, resulting in the budget hit the line, the advertisement is forced to pause.

The next thing to consider is the Apple ASA placement to create a reasonable advertising campaign. The main task is to research the cost of keywords for our products and the keyword bandwidth. Through the construction of different keyword types, to test the effectiveness of their placement, after which you can target the keywords with good results for a single series of placement.

Next, you have to apple ASA placement to consider whether the matching pattern is reasonable. Newly created ads are usually turned on broad match and search match by default, but we can't guarantee the accuracy of the keywords when we place the ads for the first time, so it is recommended here to turn it off and turn on the precise match mode instead.

There is also something to note, Apple ASA placement is that the account should have a sufficient balance, to avoid our balance is insufficient to cause the ads are forced to pause.

These are the problems that may occur in several steps when Apple ASA placement. In addition to these, also need to pay attention to is the problem of advertising content violations. Below are shared the prohibited words that can be easily triggered by the newly introduced advertising law.

The first category is suspected of fraud, baiting words, such as: click a surprise, seconds, do not grab no more, congratulations on the award, free of charge, miss the opportunity to lose and so on. The second category is the time limit terms, such as the last wave, only this time, the end at any time, immediately price reduction, price increases at any time and other words without a clear time. The third category is absolute terms, such as: the best, the most advanced, the first network, international quality, superstar brand, without quality testing, the only, fill the gaps in the country, one of a kind, far ahead, etc. Can not be verified, false or can not judge the true or false absolute terms. The fourth category is superstitious terms, such as: increase career luck, bring good luck, balance positive and negative energy, enhance the sixth sense, attract wealth, dissolve small people and other words involving superstition, feng shui, feudalism. The last thing to pay attention to is that words about investment, education, household registration, portrait rights, and transportation facilities should not appear.