Trivia about Apple ASA CPP

2023-06-05 11:03:00

Apple ASA CPP (Custom Product Page), i.e. Custom Product Page, was launched at the beginning of 2021, its function is to add variants to the search ads for our products, it complements the newly launched Today ad space, and is able to display more information related to our products, after some advertisers' trials, this new feature has received good reviews. Here is a brief introduction about Apple ASA CPP.

At present, Apple ASA CPP can create extra edition page and publish some content about our products on it, including but not limited to game features, seasonal activities, special culture, newly launched characters, sports, new features and so on. In our customized product page, the uploaded content of app screenshots, promotional text, and product previews can be completely different from our default promotional page. The biggest advantage of this new feature of Apple ASA CPP is that it provides more platforms for users to know more about us. And we don't need to submit a new software version to create additional pages.

In the production of the Apple ASA CPP, we should pay attention to the following points: 1. Apple ASA placement ads should be clearly targeted. When we determine the advertisement variants and the structure of advertisement groups, we should firstly clarify our publicity objectives, and then select corresponding materials, combine them with search advertisements, combine them with the scope of APP application, and combine them with the product periphery, so as to create a version page with sufficient and effective information.2. Timely advertisements should be planned in advance. For festive activities or temporary interactions, this type of advertisement should be done in advance and then submitted for review. In order to keep the campaign on schedule, we need to allow enough time for review and to make up for any gaps. 3. Different countries and regions have different languages and cultural practices. Do sufficient research on local customs and language habits, avoid local taboos, and then localize and optimize the language, interface, and content of the product to make it better recognized by the users, and make the promotion of the advertisement twice as effective with half the effort. 4. Alternate universal label advertisement. This universal advertisement is used for transition between two campaign advertisements, so that after the expiration of the old campaign and before the arrival of the new campaign, our product introduction is in a blank state.

These are some tips about Apple ASA CPP, master them flexibly to make your product development process smoother.