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"Keep your finger on the pulse of the industry and lead future trends - your daily information energy station!"
"Keep your finger on the pulse of the industry and lead future trends - your daily information energy station!"
2023-08-29 09:58:00
ASO service refers to Application Store Optimization, which is a technique and strategy to increase app downloads and user retention by optimizing the app in the app store so as to improve the app's ranking and exposure, and then attract users to click and download, ASO service is a technique and strategy to increase app downloads and user retention.
The role of ASO service is mainly in the following aspects:
1、Improve the visibility of the application: there are tons of applications in an app store, how to make their applications stand out? Advertisers can make their apps get more exposure in the search results and attract users' attention through ASO service. ASO optimizes app title, app description, screenshots, videos, etc. to improve app downloads and exposure.
2、Improve the ranking of the application: the search ranking in the application store has an important impact on the download volume of the application. ASO service can optimize the keywords, application ratings, download volume and other factors to improve the ranking of the application in the search results, so as to attract more users to click to download the application.
3、Improve the conversion rate of the application: ASO service not only focuses on the ranking of the application in the search results, but also focuses on the conversion rate of the user after clicking the application. By optimizing the application icon, keywords, application screenshots, application description and other elements, you can improve the probability of users clicking on the application, thus increasing the number of application downloads.
4、Improve user retention rate: ASO service not only focuses on the download volume of the application, but also focuses on the retention rate of the user. by optimizing the user experience of the application, functional design and other aspects of the application to increase user stickiness, ASO service can improve the user's satisfaction with the application and retention rate.
In short, ASO service can help developers improve the visibility, ranking, conversion rate and user retention rate of their apps, thus increasing the number of app downloads and users.