How ASO listings optimization should be done

2023-09-05 11:49:00

ASO list optimization refers to the page in the app store that displays the app's ranking and related information according to different ranking rules. Users usually discover and download apps by searching for keywords or browsing the listings.

Here are some common methods of ASO listings optimization:

Keyword optimization: use relevant keywords in the app name, subtitle, description, keyword tags and other positions to increase the frequency of appearance and ranking of the app in the search results.

App ratings and reviews: Actively respond to user ratings and feedback to improve app ratings and user experience .

Download and user retention: Get more users to download and use the app through various promotion channels, and improve user retention by.

App Updates: Regularly update the app to add new features and fix known issues.

App images and videos: Use attractive app icons and screenshots, as well as exciting app video previews, to increase the app's click-through rate and downloads in the list.

Social Sharing: Increase app exposure and user word-of-mouth through social media and other channels.

In addition to the methods mentioned above, here are some other ASO list optimization methods:

App package size optimization: reduce the size of the app package as much as possible to improve the download speed and user experience, and also to improve the app's ranking in the app store.

ASO tool use: use ASO tool to analyze the app store list, keyword search ranking, competitors' situation, etc. for ASO list optimization.

Guiding users to leave reviews: Through in-app prompts or reward mechanisms, guide users to leave meaningful reviews and feedback to improve app ratings and rankings.

It should be noted that ASO list optimization is a long-term process, which needs to constantly try and adjust different optimization methods, and it needs to continuously pay attention to the updates and changes of the app store, as well as the optimization of competitors, in order to maintain the continuity and stability of the effect of ASO list optimization.