How Developers Operate to Create Deep Links for CPPs

2024-06-18 17:55:00

   Recently, Apple updated its policy to allow developers to upload CPP files in App Store Connect to create deep links to further optimize the advertising process. Many developers have adopted deep links to direct users to specific pages or functions within the app, thus improving user experience and interaction rate. In this article, we will analyze how to configure deep links in detail and share some considerations.

How to configure deep links:

1. In App Store Connect, add deep links (specify custom URLs) for Custom Product Pages, or CPP for short;

2, open the Apple Ads page to create an ad group to add ads and save it

Main article image source:App Store Connect、Apple ads

Notes on the use of Deep Link:

1、Version Requirements:Currently only effective for iOS 18 and above devices;

2、Support layout:Search result ads and Today tab ads support deep links;

3、Trigger conditions: users need to click the “Open” button on the advertisement page in the App Store; if users leave the AppStore and open the App on the homepage, it can't be triggered.

4, effect tracking: through the attribution results in the AdID tracking how many users are the material conversion; through the internal tracking of how many installations arrived at the landing page, and then assess the user conversion effect after the configuration of deep links.

Conclusion:

      Developers reasonable configuration of deep links can significantly improve the conversion rate of the application and return on investment. It improves user experience by directing users to specific pages or features within the app, and can enhance user stickiness and loyalty to the app. Additionally, by implementing an effective advertising strategy, optimizing the design of deep links, and continuously monitoring and analyzing user behavior, developers can achieve higher ROAS and a better user experience.

Apple Developer Documentation (see details): https://developer.apple.com/cn/help/app-store-connect/create-custom-product-pages/configure-multiple-product-page- versions/