How to Make CPPs Work with Apple Ads

2024-08-01 11:33:00

For advertisers and digital platforms, personalized ad serving seems to be the optimal solution for ad serving in order to improve the effect of delivery and reach more consumers.

According to Deloitte's report, there are differences in the Internet usage habits of consumers of different age groups and the way of obtaining advertisements, and consumers' attitudes towards advertisements are also changing, so personalized advertisement recommendation seems to be a more considerate choice than the traditional wide-scale push advertisements.

Nowadays, with the application of Apple's CPP, developers can provide users with a more personalized advertising experience and make it become a growth engine. In this issue, PartnerCloud will share some dry goods about CPP placement for developers, help developers make better placements, and increase more possibilities for interaction between developers and users.

Part 1 CPP Effect & Guidelines

On December 8, 2021, Apple officially announced the launch of the new feature of Custom Product Pages (CPP), which is used to display different functions or content within the App, and then attract users who may be interested in the content. With this new feature, marketers can create a more complete contextualized user experience, realizing the “1,000 people, 1,000 faces”.

The “Functional Usage and Operation Guidelines” on the product page of the customized product has been answered in detail in the article, please refer to the historical article, and we will not repeat it here.

Since the launch of this feature, Partner Cloud has found through nearly a year of placement tests and industry data feedback from the media that CPP placement has increased the TTR of the App by 10-30%; the CR has increased by 5-15%, and the increase in the conversion rate in all dimensions has helped optimize the cost of bidding to a certain extent, and the advantage of volume acquisition is obvious.

I found that with the effect of CPP promotion, developers are gradually increasing the favor of CPP placement, and attracting users through more relevant advertisement materials is becoming the consensus of advertisement placement.

Part 2 Suggested Scenarios for Using CPP