App Store four major advertising space display forms and advantages

2024-11-15 11:42:00

In order to increase the exposure of the app and the number of downloads, Apple Ads Advanced provides marketers with four different ad display positions, i.e., search tag ad position, search result ad position, “Today” tag ad position, and product page ad position.

The four ad display positions are closely related to each other, with similarities and differences. Before creating ads, marketers should not only know the basic information of the four ad display positions, but also understand the similarities and differences between each position.

In this partner cloud for advertisers to organize the [Apple Ads four major advertising positions of the similarities and differences list]

【Introduction of advertisement display position

1、Today tab

The advertising position is generally displayed in the second position of the Today tab, the advertising position display location traffic, material display attractive, is ideal for improving product exposure, especially suitable for new content release, special events and seasonal promotion.

Today tab ads use a customized product page as the click-through landing page. It's created from material resources entered in App Store Connect and displays your app name, icon, and subtitle. Selected resources from the custom page are dynamically rendered in the background of the ad and are colored to match your app's icon. Add deep links to customized product pages to quickly direct users to the exact location you need in your app, available on devices running iOS 18 and later.

2. Product Pages

In the App Store, promote your app by showing product page ads to interested users as they navigate to other product pages. ads appear at the top of the “You May Also Like” list in front of users who have swiped to the bottom of the product page, actively researching the app and gathering information to decide whether to download the app. Ads appear at the top of the “you may also like” list in front of users who scroll to the bottom of the product page, actively research the app, and gather information to decide whether to download it. Ads can be placed in different app categories, and you can refine the categories you want to place them in. Please note that product page ads are not currently available on the App Store in mainland China.

3、"Search ”Tabs

With Search Tab ads on the App Store, you can promote your app at the top of the “Recommended for You” app list to increase awareness and downloads. More than 70%* of App Store users discover apps through search, and with Search Tab ads, you can capture the attention of these users before they even search.

4. “Search” Results

This ad space is usually displayed at the top of the search results, with high traffic and high exposure. Users usually search in the App Store with a strong purpose, and by combining it with product features and activity elements, it attracts users' eyes to reach more conversions.