Service Highlight:

    Maintain communication on a weekly basis in the early stage to discuss weekly advertising strategies. Allocate budgets for different regions in advance based on the off-peak and peak seasons as well as the data performance, in order to maximize the return on investment. Test competitive product keywords and optimize CPP materials to enhance the account conversion rate, and continuously follow up on the optimization of metadata. Cooperate with ASO to improve the natural ranking of key industries and major competitive product keywords in various regions, and work together with advertising to maximize the exposure and traffic of precise users.

 Service Highlights:

    Due to the characteristics of the product, the audience is more vertical and niche, so the overall consumption and volume of the early stage of the placement is higher; the early stage through the application of product screenshots, description, 100 words to cover the basic metadata of the product modification and optimization, with the ASA placement, to improve the keyword rankings and weighting, the overall consumption and volume of the enhancement; the later stage in order to improve the back-end retention and roi, based on the content of the material sieve words to build a group for the In order to improve the back-end retention and roi, according to the content of the material to sift words and build groups for the "customized product page" test, the final account overall roi reached 100%.

Service Highlights:

 
The core demand of the product in ASA placement is the brand word user flow maintenance, various channels to promote user exposure after the traffic in the store side to do a good job of advertising traffic closure; brand word search results anomalies, ASA placement can not be a normal buy, the company provides the media official channel the first time to help advertisers to restore the brand word search results TOP1, restart the ASA optimization.

  Service Highlights:

    Early customer restrictions on the placement of user categories and match type, resulting in the initial volume is small, by competitors to grab the amount of serious; later communication and timely account adjustments, with data support, regular phone calls and video conferencing; with the product revision with the CPP, to give the metadata optimization program, optimize the paid conversion from the product. Brand protection is done to increase the overall weight of the account, the daily volume of steady growth, day0ROI>100%.

    Service highlights: Ad material optimization (CPP), multi-spot synergistic optimization

    Insight into the core elements of ad materials that audiences love and continuous optimization for relevance, cost reduction (CPP optimization reduced cost per install by 60% YoY), and attracting highly active players (15% higher user retention rate).

    In order to quickly increase awareness and reach more potential users, we used Today tab ads to immediately reach users on the homepage when they visit the App Store, and search tab ads to display apps at the top of the "Recommended for you" apps list, attracting users' attention before they search for the apps.