Optimization highlights：

    After accumulating placements in the early stage of product launch, the transition from pre-orders to official release in early September resulted in a strong performance across three major charts—General, Games, and Role-Playing Games. The product not only quickly climbed to top-ranking positions on these charts immediately after going live but also managed to maintain these high rankings throughout the first week.

Budget Allocation:

    The United States accounts for 75% of the budget, while the United Kingdom, Canada, and Germany collectively account for the remaining 25%. The budget is allocated based on the peak traffic in each country at the time of launch, ensuring that all the initial new product bonus traffic is captured.
    

Optimization Strategy:

    In the early stages of product launch, prioritize coverage in English-speaking countries and European countries, and monitor ROI separately for different regions.
    

    Service Highlights:

    In the initial stage, multiple agencies were tested for placements with recovery assessment as the main objective. After a 2-week test, the total Day 7 ROAS exceeded 120%, and the volume was twice that of competing companies. Ultimately, we became the exclusive agent.

    Optimization highlights：

    According to the product situation, at the same time, combined with the new activities, in the peak period of the campaign before the deployment of cpp material for testing, open the product page and the search tag ad space linkage placement, testing and optimization of the conversion performance of the material to focus on the deployment.

   Optimization highlights：

    Industry words paid user cost is better than competing words, competing words have a high cost of conversion of paid users, will be competing words, industry words using different placement optimization, optimization for keywords one by one, complementary placement.

 Optimization highlights：

    Prioritize the opening of the T1 echelon of countries with better paid performance (the United States, Canada) for testing, and gradually test out the type of keywords with good bandwidth effect and then carry out the T2 echelon of countries to supplement the placement, effectively saving the testing cost.

  Service Highlights：

    Pre-placement: the game is newly launched, focus on protecting the brand traffic, after opening the ASA placement, the brand word exposure ratio is stabilized at 91~100%, firmly control the brand traffic is not intercepted by competitors.

    Put in the middle:

    New bonus period traffic decline, focus on obtaining non-brand word exposure and traffic, bring continuous new users for the product, combined with the product update launched side games (rescue dogs, etc.) with the relevant keywords to put in the amount of buy, greatly enhance the product's traffic.

    Later: 

    Mainly to optimize ROI, retain ROI qualified keywords to focus on optimization, and set aside 20% of the budget to expand the direction of the new keywords, to ensure that the product can have a steady stream of new traffic in.

Optimization Budget：

    Pre-launch booking placements were initiated, and after going live, ASA and other media channels began multi-channel cooperative promotions simultaneously. Based on the better-performing conversions during the booking period, concentrated preemption was carried out, focusing primarily on core volume-generating keywords for key placements.