Service Highlights：

       Focus on brand traffic protection and core word SOV exposure grabbing.

    Difficulty：

       Maintaining brand traffic: the initial average daily consumption of $100-200, brand words accounted for only 20-30%, the core traffic was divided and seized by competitors. After our suggestions and adjustments, we take high bidding while limiting the CPA-Goal running strategy, and it only took 2 days to raise the SOV share of brand words to 91%~100%, and maintain the brand traffic in full volume. Innovative account structure: core industry words and competitor words to take sub-word building group structure, real-time keyword tuning according to product conversion. With stable back-end costs, the daily consumption of non-branded words has increased from 100 to 4,000+, which greatly improves product exposure and additions.

   Service Highlights：

    Pre-phase focus on branded words to protect, grab branded words more than 98% of the share; multi-country placement, for branded words and non-branded words to do budget control separately. Brand words are highly competitive, using high price to limit the CPA way to maximize the benefit of buying volume. In the middle and late stages, according to the performance of each region, the key regions will create a series of placement alone. Expansion of small language words, such as Japanese, Korean, Spanish, French. Non-branded words control the proportion of the budget to achieve the overall ROI balance.