Optimization Strategy：

    Heat: cover medium-high heat exchange/cryptocurrency keywords. With core industry words + core competitor words as the main optimization direction, through the ASA test bandwidth keyword "bitcion" is the most important industry words for trading products, the keyword rose to TOP1 position and stabilized under our optimization. At the same time, keywords such as "bybit" and "kucion" were optimized to within TOP3.

Optimization Strategy：

Optimization direction is based on the head of the competitor's words, mainly placed in Southeast Asia, prioritizing the selection of the competitor's words with high user group overlap, to seize part of the competitor's traffic, assisted by the addition of the pan-financial words "bank" and "bitcion" to optimize the keyword range, to maximize the exposure of the product to obtain user conversions.

   Product Features.
    A globally distributed stock trading app developed by Futura Securities, which supports multi-market trading such as U.S. stocks and Hong Kong stocks. It has a large user base and occupies a large market share in T1 countries.
    Optimization Strategy.
    Optimize with core industry terms + core competitor terms, and place in T1 countries around the world. By identifying the attributes of app classification, we pinpointed the most important industry words "stocks" and "trading" for stock and securities products, and the head competitor "webull" and "LUMINE® Securities". Under our optimization, the keywords rose to the TOP1-2 position and stabilized.