APP operation and promotion program

2023-04-05 12:52:00

APP operation and promotion methods are similar to analyzing other products, here are some APP operation and promotion tips for newcomers to get started quickly.

First, the choice of competing products

Usually, APP operation and promotion needs to choose competitors, we will choose two products to analyze the competitors, usually no more than three, and the acquisition of competitors is usually the following channels:

1. search engine. Use Baidu, Google and other search engines to do APP operation and promotion to find the content you want. For example, if your product is a shooting game, you can search for "shooting games", and the top ranked products are competitors.

2. Industry websites. Searching for relevant information on industry websites is still very useful for APP operation and promotion.

3. App store. Search for keywords in major app stores.

4. Consulting websites. Find out in Alexa, DCCI and other channels.

5.Other. For example, exchange with peers, participate in exhibitions and other channels to obtain information.

Second, competitor analysis

APP operation and promotion, after obtaining competitor information, what we need to do is to analyze the information. Generally speaking, in order to obtain accurate and effective conclusions, we have to analyze the following aspects:

1. users. Determine which users you are targeting and adjust the product accordingly based on their characteristics.

2.Market. Analyze the current market situation, predict the market development trend, and have an understanding of the market positioning and development goals of competing products.

3. Design: When APP operation and promotion, compare and analyze the relevant design of competing products, improve various functions of the product, highlight the advantages and core functions of the product, and make up for the shortcomings of the product.

4. Operation: When APP operation and promotion, we can analyze a lot of information from the operation data. For example, the number of users, the number of downloads, user retention, conversion rate, the number of daily active, active hours and so on.

5. APP operation and promotion. We have to carry out targeted promotion based on the information we obtained before, and choose which application markets to put, which platforms to advertise on, which marketing activities to organize, and which social media to choose for dissemination according to the target users.

Conclusion

Through the above steps, we can basically draw a comprehensive and accurate conclusion on APP operation and promotion, relying on the conclusion, we develop APP operation and promotion program.

According to the analysis of competitors, we can have a clear market positioning of our products, so as to decide how to do APP operation and promotion. According to the target users, we can provide their required functions, which is also the core function of our products.

And in the later APP operation and promotion process, we also need to carry out timely questionnaire surveys of users, to solve the problems found in a timely manner, improve the content of the product at the same time, but also improve user retention.

Having said that, I believe we have a certain understanding of APP operation and promotion.