Service highlights: Ad material optimization (CPP), multi-spot synergistic optimization

    Insight into the core elements of ad materials that audiences love and continuous optimization for relevance, cost reduction (CPP optimization reduced cost per install by 60% YoY), and attracting highly active players (15% higher user retention rate).

    In order to quickly increase awareness and reach more potential users, we used Today tab ads to immediately reach users on the homepage when they visit the App Store, and search tab ads to display apps at the top of the "Recommended for you" apps list, attracting users' attention before they search for the apps.