Service Highlights：

    Cash loan products ASA placement experience, familiar with the market bandwidth words, high-quality keywords accurately control the core bandwidth keywords search exposure ratio, firmly grasp the market user traffic throughout the day full-audience placement to accurately reach the core users (new and old users) with the various channels to promote the APP, to improve the keywords, the list of weights to further optimize the advertisement bidding.

    Service Highlights：

       Focus on brand traffic protection and core word SOV exposure grabbing.

    Difficulty：

       Maintaining brand traffic: the initial average daily consumption of $100-200, brand words accounted for only 20-30%, the core traffic was divided and seized by competitors. After our suggestions and adjustments, we take high bidding while limiting the CPA-Goal running strategy, and it only took 2 days to raise the SOV share of brand words to 91%~100%, and maintain the brand traffic in full volume. Innovative account structure: core industry words and competitor words to take sub-word building group structure, real-time keyword tuning according to product conversion. With stable back-end costs, the daily consumption of non-branded words has increased from 100 to 4,000+, which greatly improves product exposure and additions.

   Service Highlights：

    Pre-phase focus on branded words to protect, grab branded words more than 98% of the share; multi-country placement, for branded words and non-branded words to do budget control separately. Brand words are highly competitive, using high price to limit the CPA way to maximize the benefit of buying volume. In the middle and late stages, according to the performance of each region, the key regions will create a series of placement alone. Expansion of small language words, such as Japanese, Korean, Spanish, French. Non-branded words control the proportion of the budget to achieve the overall ROI balance.

    Service Highlights:

    The product is mainly invested in the European region, each region KPI indicators for the optimization of the basis of daily data optimization of the countries focusing on the consumption of the head of the country DE, UK paid word bidding monitoring, optimization of the cost of the core words to buy volume, the recovery of the word to maintain a high bidding volume to buy volume, and continue to optimize the keyword data adjustments. Self-defined product page configuration, placement with each market holiday season marketing, product internal activities for page optimization, continuous optimization of product metadata, the use of display specific services to determine the custom product page to determine the advertising material is more conducive to the user to click and conversion behavior.

Service Highlight:

    Maintain communication on a weekly basis in the early stage to discuss weekly advertising strategies. Allocate budgets for different regions in advance based on the off-peak and peak seasons as well as the data performance, in order to maximize the return on investment. Test competitive product keywords and optimize CPP materials to enhance the account conversion rate, and continuously follow up on the optimization of metadata. Cooperate with ASO to improve the natural ranking of key industries and major competitive product keywords in various regions, and work together with advertising to maximize the exposure and traffic of precise users.

 Service Highlights:

    Due to the characteristics of the product, the audience is more vertical and niche, so the overall consumption and volume of the early stage of the placement is higher; the early stage through the application of product screenshots, description, 100 words to cover the basic metadata of the product modification and optimization, with the ASA placement, to improve the keyword rankings and weighting, the overall consumption and volume of the enhancement; the later stage in order to improve the back-end retention and roi, based on the content of the material sieve words to build a group for the In order to improve the back-end retention and roi, according to the content of the material to sift words and build groups for the "customized product page" test, the final account overall roi reached 100%.

Service Highlights:

 
The core demand of the product in ASA placement is the brand word user flow maintenance, various channels to promote user exposure after the traffic in the store side to do a good job of advertising traffic closure; brand word search results anomalies, ASA placement can not be a normal buy, the company provides the media official channel the first time to help advertisers to restore the brand word search results TOP1, restart the ASA optimization.

  Service Highlights:

    Early customer restrictions on the placement of user categories and match type, resulting in the initial volume is small, by competitors to grab the amount of serious; later communication and timely account adjustments, with data support, regular phone calls and video conferencing; with the product revision with the CPP, to give the metadata optimization program, optimize the paid conversion from the product. Brand protection is done to increase the overall weight of the account, the daily volume of steady growth, day0ROI>100%.

   Service Highlights: Precise positioning of user groups, A+O combination

    Positioning the precise group of people according to the common language and search habits of overseas Chinese, using localized keywords that match the culture and language habits of the target user group.

    The advantage of ASA is that it can accurately attribute the keywords, analyze the ASA placement of high-quality words to supplement the ASO placement of words to help enhance the exposure of the APP to high-quality words to increase the visibility of potential users, A + O combination to achieve the core word domination during the same period of optimization of the new user level increased by 60% compared to the ASA placement only.